Many multinational corporations think of China and India largely for off-shoring and cost reduction and limit their marketing to the wealthiest few people. With such shortsightedness, the opportunity of the century will pass them by, argue business strategists Anil K. Gupta and Haiyan Wang. To help business leaders develop robust global strategies in the age of China and India, the authors uncover the surprising range of hidden opportunities and challenges presented by these emerging giants. They reveal the secrets to capturing the hearts, minds, and wallets of consumers there and to leveraging the complementary strengths of each country to achieve global dominance.

With their enormous populations and rapid economic growth, China and India are the only two countries to feature four different realities, each strategically crucial to the future of any global enterprise:

• Megamarkets for almost every product and service

• Platforms to dramatically reduce a company's global cost structure

• Potential hubs to transform a company's global technology and innovation base

• Springboards for the emergence of new fearsome global competitors

Organizations that want to build effective strategies for China and India must address each of these realities head on, just as GE, Yum Brands, Adidas, Nokia, IBM, Accenture, Microsoft, Cisco, and many other pioneering companies the authors describe have done. Shedding light on the brutal competition for today's markets and resources in China and India, this game-changing book lays out a strategic action plan for organizations that want to emerge as global leaders in tomorrow's marketplace.

"A blueprint on how to best approach the two economies for the long term."
—Ratan N. Tata, chairman, Tata Group

"No global CEO can afford not to read this timely and insightful book."
—Jeffrey E. Garten, Juan Trippe Professor, Yale School of Management

"Incisive, well researched, and richly supported in-depth analysis."
—Narayana N.R. Murthy, chairman and chief mentor, Infosys Technologies

"Solid research, compelling and provocative, required reading for any CEO." 

- Ronnie C. Chan, chairman, Hang Lung Group; vice-hairman, Asia Society

"The best source of insight available for executives. A real tour de force."
—Graham Mackay, CEO, SABMiller plc

"The best book by far to analyze how the rise of China and India will fundamentally reshape global strategies."
—Mark J. Penn, CEO, Burson Marsteller; author of Microtrends; adviser to Bill Clinton, Tony Blair, and Bill Gates

"Crisp. An insightful guide to survival and success in the new era."

- Wim Elfrink, EVP and chief globalization officer, Cisco Systems

"Will inspire every global CEO to re-examine their China and India strategy."
—William V. Hickey, CEO, Sealed Air Corporation

"Timely, comprehensive, insightful, richly documented, and a superb guide."

- Edwin D. Fuller, president, Marriott Lodging-International

"Forceful. Practical advice, illuminating evidence—a compelling read."
—Ravi Venkatesan, chairman, Microsoft India

"Very timely, extremely well researched, highly readable, and very practical."
—Kyung H. Yoon, vice-chairman, Heidrick & Struggles