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Managing Innovation, Design and Creativity, 2nd Edition
Bettina von Stamm,
London Business School
ISBN: 978-0-470-51066-7
©2008
592 pages
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New to This Edition
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- Insights into how innovation and knowledge of innovation management has evolved since the beginning of the millennium
- Exploration of leading edge topics such as understanding discontinuous innovation, open innovation and user-led innovation
- A new chapter supported with two new case studies
- Stronger emphasis on the role of design, using Procter & Gamble and BMW as examples.
- General expansion and revision of other chapters according to current research
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