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Hallmark Features
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- Includes seminal journal articles that marketing academics find hard to obtain
- Also contains original commentary from leading academics in the critical marketing field
- With the increasing emphasis on the need to view marketing practice in its wider political, cultural and social context and the desirability of studying the impact of marketing from multiple perspectives (e.g. managers, consumers and citizens), there is currently no single text that fills this gap from a distinctly critical approach
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