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Critical Marketing: Issues in Contemporary Marketing
Critical Marketing: Issues in Contemporary Marketing
Edited by Mark Tadajewski
Edited by Douglas Brownlie
ISBN: 978-0-470-51198-5
©2008
414 pages
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Description  |  Table of Contents  |  Detailed Contents  |  Hallmark Features  |  Professor Reviews
Table of Contents
  1. Section 1: What is Critical Marketing?
  2. Dixon (1979) Prejudice Versus Marketing
  3. Jones and Monieson (1990) Early Philosophy of Marketing
  4. Dixon (1992) Consumer Sovereignty, Democracy and the Marketing Concept: A Macromarketing Perspective
  5. Section 2: Critical Marketing and Consumer Research: Forgotten Paths   
  6. Introduction and overview by editors
  7. Tadajewski (2006) Remembering Motivation Research: Toward an Alternative Genealogy of Interpretive Consumer Research
  8. Hirschman (commissioned article) Evolution, biology and Consumer Research
  9. O’Shaughnessy (commissioned article) Ethnopsychology: A Return to Reasons
  10. Section 3: Critical Reflections on the Relationship Between Marketing and Society    
  11. Introduction and overview by editors 
  12. O’Shaughnessy and O’Shaughnessy (2002) Marketing, the Consumer Society and Hedonism
  13. Witkowski (2005) Anti-Global Challenges to Marketing
  14. Böhm and Brei (commissioned article) Pulp Fiction: Critical Theory and the    Marketing of Development
  15. Section 4: Do Consumers Want to Escape the Market?
  16. Introduction and overview by editors
  17. Van Dam and Appldoorn (1996) Sustainable Marketing
  18. Dobscha and Ozanne (2001) An Ecofeminist Analysis of Environmentally Sensitive Women
  19. Section 5: Transgression: The Boundaries of Critical Marketing Thought 
  20. Introduction and overview by editors 
  21. Gould (commissioned article) Introspection as Critical Marketing Thought
  22. Arvidsson (commissioned article) A New Administrative Science?
  23. Maclaran and Stevens (commissioned article) Feminist Thinking through Theory
  24. Jack (commissioned article) Postcolonial Marketing
  25. Conclusion by editors
  26. Short Glossary

References                


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