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Table of Contents
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- Section 1: What is Critical Marketing?
- Dixon (1979) Prejudice Versus Marketing
- Jones and Monieson (1990) Early Philosophy of Marketing
- Dixon (1992) Consumer Sovereignty, Democracy and the Marketing Concept: A Macromarketing Perspective
- Section 2: Critical Marketing and Consumer Research: Forgotten Paths
- Introduction and overview by editors
- Tadajewski (2006) Remembering Motivation Research: Toward an Alternative Genealogy of Interpretive Consumer Research
- Hirschman (commissioned article) Evolution, biology and Consumer Research
- O’Shaughnessy (commissioned article) Ethnopsychology: A Return to Reasons
- Section 3: Critical Reflections on the Relationship Between Marketing and Society
- Introduction and overview by editors
- O’Shaughnessy and O’Shaughnessy (2002) Marketing, the Consumer Society and Hedonism
- Witkowski (2005) Anti-Global Challenges to Marketing
- Böhm and Brei (commissioned article) Pulp Fiction: Critical Theory and the Marketing of Development
- Section 4: Do Consumers Want to Escape the Market?
- Introduction and overview by editors
- Van Dam and Appldoorn (1996) Sustainable Marketing
- Dobscha and Ozanne (2001) An Ecofeminist Analysis of Environmentally Sensitive Women
- Section 5: Transgression: The Boundaries of Critical Marketing Thought
- Introduction and overview by editors
- Gould (commissioned article) Introspection as Critical Marketing Thought
- Arvidsson (commissioned article) A New Administrative Science?
- Maclaran and Stevens (commissioned article) Feminist Thinking through Theory
- Jack (commissioned article) Postcolonial Marketing
- Conclusion by editors
- Short Glossary
References
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