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Festival and Special Event Management, 3rd Edition
Festival and Special Event Management, 3rd Edition
Johnny Allen
William O'Toole
Ian McDonnell
Robert L. Harris
ISBN: 978-0-470-80470-4
©2005
534 pages
INSTRUCTORS
STUDENTS
TITLE INFORMATION
Description  |  Author Info  |  Table of Contents  |  Detailed Contents  |  New to This Edition  |  Hallmark Features  |  Supplements
Description
Festival and Special Event Management 3rd edition continues the comprehensive overview of the theory and procedures associated with festivals and special events established in the first edition. The new edition introduces new developments, professional ‘tools’ and regional impacts of festivals and special events.

The role of information technology and economic analysis, regional development and the role of volunteers in festival and special events are all discussed. The new edition has been thoroughly updated to offer students a current, relevant textbook for their study and professional reference.

 


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