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China CEO: Voices of Experience from 20 International Business Leaders
China CEO: Voices of Experience from 20 International Business Leaders
Juan Antonio Fernandez
Laurie Underwood
ISBN: 978-0-470-82192-3
©2006
250 pages
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TITLE INFORMATION
Description  |  Author Info  |  Table of Contents  |  Detailed Contents  |  Reviewer Comments
Description
China CEO provides insight from senior executives of multinational corporations who have survived the initial set up of operations in China; the critical establishment of relationships with Chinese authorities; the successful hiring, training, and development of local talent; and the foray into China's notoriously fickle consumer markets.  In China CEO we deliver what other Western authors can't - first hand reflections based on over 100 years' collective experience in China. The book presents this rich knowledge in a readable, conversational style.  

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