Preface.

PART 1: MARKETABILITY.

Chapter 1. Making Yourself Marketable.

Chapter 2. Acquiring Areas of Expertise.

Chapter 3. Creating Your Niche.

PART 2: MARKET DEVELOPMENT.

Chapter 4. Defining Your Objective: Who Is Your Client?

Chapter 5. Targeting Your Talents.

Chapter 6. Customizing Customer Service Requirements.

PART 3: MARKETING ENDEAVORS.

Chapter 7. Marketing to Your Audience.

Chapter 8. Soliciting Sales: Innovative Ideas.

Chapter 9. The Value of Diversification.

Chapter 10. Going Out on Your Own: Costs and Benefits.

Conclusion.

Appendix A: Leading Internationally Recognized Industry Certifications.

Appendix B: Industry Associations and Councils.

Appendix C: Industry Magazines, Books, Online Publications and Resources.

Appendix D: Industry Conferences, Congresses, Trade shows and Award Shows.

Appendix E: Sample Creative Concepts.

Sample A: Concept for Corporate Event .

Sample B: Concept for a Fundraising Event.

Sample C: Concept for a Theme Event.

Index.