Acknowledgements.

PART I.

1. Strategic and Management Issues in Global and Transnational Business.

PART II.

2. From National Culture to Global Vision.

3. Analysis of the Global Business.

4. Analysis of the Competitive Environment.

5. Analysis of the Global Macroenvironment.

PART III.

6. Global and Transnational Strategy.

7. Global and Transnational Market-servicing Strategies.

8. Global Production and Logistics Management.

PART IV.

9. Global Leadership and Strategic Human Resource Management.

10. Global Technology Management.

11. Global and Transnational Marketing Management.

12. Global Financial Management.

13. Organizational Structure and Control in Global and Transnational Business.

14. Managing Global Mergers, Acquisitions and Alliances.

15. Global Business – Present and Future Trends.

Appendix 1: McDonald’s and Its International Expansion.

Appendix 2: Nike Inc.

Index.