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Decision Analysis for Management Judgment, 3rd Edition
Decision Analysis for Management Judgment, 3rd Edition
Paul Goodwin, The Management School, University of Bath
George Wright, Durham Business School, University of Durham
ISBN: 978-0-470-86108-0
©2004
492 pages
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Description

In an increasingly complex world, decision analysis has a key role to play in helping decision makers to gain a greater understanding of the problems they face. Since publication of the first edition in 1991, Decision Analysis for Management Judgment has received excellent reviews, been widely cited in the academic literature, and had become recommended reading on courses throughout the world.

This updated classic offers unrivalled coverage of the problems associated with unaided managerial decision making and the decision analysis methods designed to overcome them, all presented and explained without using mathematical notation and tools that are beyond the scope of business students. The Third Edition extensively updates existing material as well as reflecting new developments such as 'fast and frugal heuristics' and 'structured risk management'.

 

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