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Global Operations and Logistics: Text and Cases
Philippe-Pierre Dornier,
École Supérieure des Sciences Economiques et Commerciales, Groupe ESSEC, France
Ricardo Ernst,
Georgetown Univ., School of Business
Michel Fender,
École des Ponts, France
Panos Kouvelis,
Washington Univ., Olin School of Business
ISBN: 978-0-471-12036-0
©1998
480 pages
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Description
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This book addresses the process of global operations management—from strategic thinking all the way through planning and execution. It demonstrates the implications for the different functional areas involved like operations, marketing, and information systems and contains numerous cases from Europe, the U.S., Latin America, and Asia.
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