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Hallmark Features
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- Authorship: Bruce E. Skinner was the former President of
the International Festival and Event Association, the largest professional
association for festivals and special events in the world. Vladimir Rukavina
is known throughout Europe as the leading consultant assisting event planners
with obtaining sponsorship.
- Subject Coverage: Each chapter brings the event planner
through the steps of obtaining sponsorship including developing a plan, creating
a proposal, selling the sponsorship, and negotiating and writing an agreement.
Most current resource on this fast-growing segment of the events business.
- Special Features: War stories, case studies, and an appendix
with sample proposals and agreeements make this book useful as a "hands-on"
resource for the professional.
- Examines future trends including use of the Internet, increased
sophistication of the corporate customer, and non-sports sponsorship opportunities.
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