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Detailed Contents
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Foreword.
Preface.
The History of Sponsorship.
Chapter 1 Outstanding Events Sell Sponsorship.
Chapter 2 The Sponsorship Marketing Plan.
Chapter 3 Research: The Sponsor's Perspective.
Chapter 4 The Effective Sponsorship Proposal.
Chapter 5 Benefits: The Formula for Sponsorship Success and Growth.
Chapter 6 Creating the Proper Image in the Eyes of Your Sponsors.
Chapter 7 The Creative Approach to Sponsorship.
Chapter 8 The Keys to Successful Sponsorship Sales.
Chapter 9 The Legal Issues in Event Sponsorship.
Chapter 10 The Staff-Sponsor-Client Relationship.
Chapter 11 The Law of Return: How to Keep Sponsors Coming Back.
Chapter 12 The Sponsorship Evaluation Process.
Chapter 13 The Globalization of Event Sponsorship.
Chapter 14 The Importance of Networking.
Chapter 15 The Future of Global Event Sponsorship.
Appendix 1 Resources-Sponsorship Books for Event Managers.
Appendix 2 Periodicals for Event Managers.
Appendix 3 Organizations and Resources for Event Managers.
Appendix 4 Directories for Event Managers.
Appendix 5 Web Sites for Event Managers.
Appendix 6 Video Resources for Sponsorship.
Appendix 7 Sample Sponsorship Proposal.
Appendix 8 Sample Letter of Agreement, Creative Strategies Group, Denver.
Appendix 9 Sample Contract, Portland Rose Festival.
Appendix 10 Sample Benefit Report, Three Rivers Festival, Pittsburgh.
Index.
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