1. Outstanding Events Sell Sponsorship.
2. The Sponsorship Marketing Plan.
3. Research: The Sponsor's Perspective.
4. The Effective Sponsorship Proposal.
5. Benefits: The Formula for Sponsorship Success and Growth.
6. Creating the Proper Image in the Eyes of Your Sponsors.
7. The Creative Approach to Sponsorship.
8. The Keys to Successful Sponsorship Sales.
9. The Legal Issues in Event Sponsorship.
10. The Staff_Sponsor-Client Relationship.
11. The Law of Return: How to Keep Sponsors Coming Back.
12. The Sponsorship Evaluation Process.
13. The Globalization of Event Sponsorship.
14. The Importance of Networking.
15. The Future of Global Event Sponsorship.