Wiley Publishers Since 1807   Shopping Cart  Shopping Cart  My Account  Help  Contact Us  
Home Technology Solutions Who's My Rep About Wiley
 
Product Search
Home > Business > Management > International Management
Strategic Management in the Global Economy, 3rd Edition
Strategic Management in the Global Economy, 3rd Edition
Heidi Vernon-Wortzel, Northeastern Univ.
Lawrence H. Wortzel, Boston Univ.
ISBN: 978-0-471-15873-8
©1997
592 pages
INSTRUCTORS
STUDENTS
TITLE INFORMATION
Description  |  Table of Contents  |  Hallmark Features
Description
This book addresses all aspects of strategic planning in a global workplace, from management and marketing to finance and production operations management. It includes contemporary and classic articles as well as alternative points of view. From predictions of what to expect throughout this decade to proven forecasting and budgeting tools, this book offers both valuable insight and practical advice.  

Printer-ready version of this page E-mail a friend about this product

Copyright © 2000-2008 by John Wiley & Sons, Inc. or related companies. All rights reserved. Please read our Privacy Policy