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The Complete Guide to Fundraising Management (AFP/Wiley Fund Development Series) , 2nd Edition
The Complete Guide to Fundraising Management (AFP/Wiley Fund Development Series) , 2nd Edition
Stanley Weinstein
ISBN: 978-0-471-20019-2
©2002
384 pages
INSTRUCTORS
STUDENTS
TITLE INFORMATION
Description  |  Author Info  |  Table of Contents  |  Detailed Contents  |  New to This Edition  |  Hallmark Features  |  Sample Chapters  |  Reviewer Comments
Hallmark Features
Inside you will find:
  • The five principles of fundraising
  • Resource development strategies
  • Information management techniques
  • Tips on prospect identification and market research
  • Guidelines for running major gift programs
  • Sections on fundraising by mail, by telephone, and through special events
  • Capital and endowment campaign key success factors
 

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