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Research Methods for Business: A Skill Building Approach, 4th Edition
Research Methods for Business: A Skill Building Approach, 4th Edition
Uma Sekaran, Southern Illinois Univ.
ISBN: 978-0-471-20366-7
©2003
464 pages
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Description  |  Table of Contents  |  Detailed Contents  |  New to This Edition  |  Hallmark Features  |  Supplements
New to This Edition
  • The chapter on Technology and Research (Chapter 3) has been completely revised and updated to reflect the current trends and impact of technology on research.
  • A case study has been added to the last chapter to elucidate the importance of research for business success. An update has also been offered to the previous edition's (sole) case study, again illustrating the importance of re-search in organizations.
  • End of the chapter exercises/ mini cases have been added for additional insights to students.
  • Some formulas on Sampling have been revised.
 

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