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Research Methods for Business: A Skill Building Approach, 4th Edition
Uma Sekaran,
Southern Illinois Univ.
ISBN: 978-0-471-20366-7
©2003
464 pages
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Hallmark Features
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- The importance, nuances and pitfalls in cross-cultural research are clearly brought out in the relevant chapters. The final chapter concludes with a case study involving cross-cultural research and also weaves together the in-ductive-deductive aspects of research.
- The managerial relevance of research is brought out throughout the book, providing the incentive for students to learn and know more about research.
- Sekaran?s edge over her competition is her clear, practical, conversational and concise style of writing. This al-lows students to focus on the theory presented and immediately apply it to research projects. Reviewers consis-tently state that the book is more direct than the competition and that the strength of the book is its clear presen-tation of ideas.
- The integrated Examples and Projects provide students with the skills they need to carry out research projects. Abridged cases are used as Exercises at the end of the chapter. Answers are provided in the Instructor's Manual. Appendices to several chapters enhance the text's utility in upper-level courses.
- Each chapter also includes Chapter Objectives, a Chapter Summary, and Discussion Questions and Point to Ponder.
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