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Research Methods for Business: A Skill Building Approach, 4th Edition
Uma Sekaran,
Southern Illinois Univ.
ISBN: 978-0-471-20366-7
©2003
464 pages
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Detailed Contents
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Chapter 1. Introduction to Research.
Chapter 2. Scientific Investigation.
Chapter 3. Technology and Business Research.
Chapter 4. The Research Process: Steps 1 to 3: The Broad Problem Area, Preliminary Data Gathering, Problem Definition.
Chapter 5. The Research Process: Steps 4 and 5: Theoretical Framework Hypothesis Development.
Chapter 6. The Research Process: Step 6: Elements of Research Design.
Chapter 7. Experimental Designs.
Chapter 8. Measurement of Variables: Operational Definition and Scales.
Chapter 9. Measurement: Scaling, Reliability, Validity.
Chapter 10. Data Collection Methods.
Chapter 11. Sampling.
Chapter 12. Data Analysis and Interpretation.
Chapter 13. The Research Report.
Chapter 14. Managerial Decision Making and Research.
Module: A Refresher on Some Statistical Terms and Tests.
A Final Note to the Student.
Glossary of Terms.
References.
Statistical Tables.
Index.
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