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Research Methods for Business: A Skill Building Approach, 4th Edition
Uma Sekaran,
Southern Illinois Univ.
ISBN: 978-0-471-20366-7
©2003
464 pages
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Table of Contents
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1. Introduction to Research
2. Scientific Investigation
3. Computer Technology and Business Research
4. The Research Process: Steps 1-3 (including Problem Definition & Preliminary Data Gathering)
5. The Research Process: Steps 4 & 5 (Theoretical Framework and Hypotheses Development)
6. The Research Process: Step 6 (Research Design)
7. Experimental Designs
8. Measurement of Variables: Operational Definition and Scales
9. Measurement: Scaling, Reliability, Validity
10. Data Collection Methods
11. Sampling
12. Data Analysis and Interpretation
13. The Research Report
14. Managerial Decision-Making and Research
15. Module: A Refresher on Statistical Terms and Tests
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