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Kellogg on Integrated Marketing
Kellogg on Integrated Marketing
Edited by Dawn Iacobucci
Edited by Bobby J. Calder
ISBN: 978-0-471-20476-3
©2003
314 pages
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Description  |  Author Info  |  Table of Contents  |  Detailed Contents  |  Sample Chapters  |  Reviewer Comments
Reviewer Comments
"...competently tackles a wide range of important issues..." (Marketing, February 2004)  

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