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Description
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Streaming media is a way to send video and audio to any Web-connected site over existing data networks. With the growth of interactive streaming websites and the decline of static advertisements, more companies will need to implement streaming media systems to stay competitive. Beyond advertising and entertainment, businesses are now beginning to recognize that streaming content is very cost effective, and can be used for training, distant learning, teleconferencing, distributing product information and much more. In addition, streaming media can now be delivered effectively via dialup connections at only 33.6K, as well as broadband connections. This set of circumstances provides an unprecidented window-of-opportunity for streaming technology to reach millions of people. Streaming is difficult to learn because of the number of technology components that must interact to make it work. Streaming Media will provide a toolkit to help readers get started with streaming content. The CD-ROM will include the author's streaming software package that allows readers to configure, monitor, and manage a live encoded media stream. The book will cover major platforms from Microsoft, RealNetworks, and Apple. It will help you choose audio and video equipment, capture and edit, and set up a streaming site. Included are server issues, digital distribution systems, advanced enterprise streaming, and narrowband versus broadband. He covers uses like email streaming, marketing, training, revenue opportunities like pay-per-view, subscriptions, and streaming banners. Legal issues, and the future of streaming with wireless devices are also addressed.
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