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Fundraising Fundamentals: A Guide to Annual Giving for Professionals and Volunteers (AFP/Wiley Fund Development Series), 2nd Edition
Fundraising Fundamentals: A Guide to Annual Giving for Professionals and Volunteers (AFP/Wiley Fund Development Series), 2nd Edition
James M. Greenfield
ISBN: 978-0-471-20987-4
©2002
600 pages
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Description  |  Author Info  |  Table of Contents  |  Detailed Contents  |  New to This Edition  |  Sample Chapters
New to This Edition
Supported by a generous supplement of authentic case studies and examples, this updated Second Edition covers the latest strategies for telephone, telemarketing, and Internet solicitation, as well as approaches to soliciting from corporations and foundations.  

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