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Description
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Fundraising Fundamentals presents step-by-step guidelines for carrying out all aspects of an annual giving campaign–including direct mail solicitation, membership drives, special events, and volunteer fundraising–and explains how to develop a total annual giving program using these methods and techniques. Supported by a generous supplement of authentic case studies and examples, this updated Second Edition covers the latest strategies for telephone, telemarketing, and Internet solicitation, as well as approaches to soliciting from corporations and foundations.
Nine principal methods of annual giving are detailed here, along with information to help start an annual giving program and expert advice for managing an enterprise that uses multiple fundraising methods. Whether you are a professional, student or volunteer, learning how to orchestrate these nine principal methods to build on one another will help you raise more money and establish lasting relationships with donors.
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