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Designing Effective Instruction, 4th Edition
Gary R. Morrison,
Wayne State Univ.
Steven M. Ross,
Univ. of Memphis
Jerrold E. Kemp,
Emeritus, San Jose State Univ.
ISBN: 978-0-471-21651-3
©2004
464 pages
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Hallmark Features
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- Maintains an appropriate balance between theory and applications.
- Presents an eclectic and highly flexible model that can be adapted for use in a variety of settings and situations.
- Chapter-opening Getting Started scenarios and questions focus the reader's attention on key points.
- Numerous examples based on the authors' experiences in business, higher education, and K-12 education emphasize the practical application of the instructional design process.
- The end of each primary design chapter contains a sample plan.
- Applications and Answers sections challenge readers with realistic problems where they can apply and expand their knowledge.
- The ID Process sections offer readers a practical, "here's how it's done" discussion of each element of the model.
- Expert's Edge sections present real-world insights from practicing instructional designers who share their own knowledge, successes, and failures.
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