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Designing Effective Instruction, 4th Edition
Designing Effective Instruction, 4th Edition
Gary R. Morrison, Wayne State Univ.
Steven M. Ross, Univ. of Memphis
Jerrold E. Kemp, Emeritus, San Jose State Univ.
ISBN: 978-0-471-21651-3
©2004
464 pages
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Description
Maintaining a careful balance between theory and application, this text presents a practical, easy-to-follow approach to instructional design that can be applied to K-12 classrooms, higher education, distance education, and business programs. Helps instructional designers meet the challenge of creating effective and efficient instruction. Incorporates behavioral and cognitive approaches.  

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