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Managing Technological Innovation: Competitive Advantage from Change, 2nd Edition
Managing Technological Innovation: Competitive Advantage from Change, 2nd Edition
Frederick Betz,  
ISBN: 978-0-471-22563-8
©2003
504 pages
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Description  |  Author Info  |  Table of Contents  |  Detailed Contents  |  New to This Edition  |  Hallmark Features  |  Sample Chapters
Detailed Contents
Preface.

I. TECHNOLOGY IMPERATIVE: (WHY INNOVATION IS A COMPETITIVE FORCE).

1. Technology in Society.

2. Science and Technology Infrastructure.

3. Technology in Economy.

4. Technological Progress.

5. Product System.

6. Product Development Process.

7. Industrial Research and Development.

8. Technology Forecasting.

9. Industrial Dynamics.

10. High-Tech New Businesses.

11. Technology and Ethics.

II. INNOVATION CAPABILITY: (WHAT A BUSINESS NEEDS TO BE INNOVATIVE).

12. Radical Innovation.

13. Research Function.

14. Engineering Function.

15. Information Function.

16. High-Tech Production.

17. High-Tech Marketing.

18. High-Tech Finance.

19. Technical Project Management.

III. TECHNOLOGY STRATEGY: (HOW TO PLAN INNOVATION).

20. Formulating Technology Strategy.

21. Physical Technology.

22. Biological Technology.

23. Information Technology.

24. High-Tech Strategy.

25. Integrating Technology and Business Strategy.

Bibliography.

Index.  


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