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Description
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Management of technology (MOT) is the crossroads at which technological strategy
meets business strategy to create new business opportunities. Managing
Technological Innovation, Second Edition introduces technology management
and illustrates the importance of managing information technologies, as well
as how MOT is carried out with today's physical, biological, and information
technologies.
Frederick Betz, a long-time contributor of technology management, provides
a balanced focus of MOT across material, power, biological, and informational
technologies. Citing numerous case studies, Betz discusses MOT from two approaches
- descriptive (identifying historical patterns) and prescriptive (developing
for the future) - to answer these critical questions:
- How innovation is a competitive force
- What a business needs to be innovative
- How to plan innovation
Updated to reflect recent developments in biology, computers, services, and
communications, this Second Edition presents helpful information on how
this progress has impacted technology management. In particular, new material
examines the ethical side of technology to address advances made in biotechnology
and human genome research.
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