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Home > Hospitality and Culinary Arts > Hospitality > Hospitality Marketing
Restaurant Marketing for Owners and Managers
Restaurant Marketing for Owners and Managers
Patti J. Shock
John T. Bowen
John M. Stefanelli,  
ISBN: 978-0-471-22627-7
©2004
240 pages
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Author Info
PATTI J. SHOCK, CPCE, is a professor and Chair of the Tourism and Convention Department of the William F. Harrah College of Hotel Administration at the University of Nevada, Las Vegas.

JOHN T. BOWEN is the Dean of the Conrad N. Hilton College of Hotel and Restaurant Management at the University of Houston where he also holds the Barron Hilton Distinguished Chair.

JOHN M. STEFANELLI, PhD, is a professor and Chair of the Food and Beverage Department of the William F. Harrah College of Hotel Administration at the University of Nevada, Las Vegas.  


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