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Home > Hospitality and Culinary Arts > Hospitality > Hospitality Marketing
Restaurant Marketing for Owners and Managers
Restaurant Marketing for Owners and Managers
Patti J. Shock
John T. Bowen
John M. Stefanelli,  
ISBN: 978-0-471-22627-7
©2004
240 pages
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Description  |  Author Info  |  Table of Contents  |  Detailed Contents  |  Hallmark Features  |  Sample Chapters
Hallmark Features

  • Offers practical advice on how to use marketing to create a successful restaurant.

  • Presents strategies that link location and design of restaurant with its menu and pricing.

  • Illustrates how to put together a marketing plan and budget.
 

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