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Table of Contents
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- Introduction: "What am I Getting Myself Into?"
- Location: "Where am I Going to Put This Place?"
- Environmental Analysis: "What am I Up Against?"
- Identifying Your Markets: "Who are My Customers, and What do They Want?"
- Menu Development: "What Should My Sales Kit Look Like?"
- Pricing "What Should I Charge for This Stuff?"
- Service "How Do I Get My Staff to Give the Right Amount of Attention?"
- Other Income Streams: "How Much Extra Stuff Can I Sell?"
- Communications: "How Do I Get on the Guest's Radar Screen?"
- Technology: "How Do I Surf My Way to Success?"
- Marketing Plan and Budget: "How Do I Figure Out What to Do and How
Much It Will Cost?"
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