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Crisis Leadership : Planning for the Unthinkable
Crisis Leadership : Planning for the Unthinkable
Ian Mitroff, Univ. of Southern California
ISBN: 978-0-471-22918-6
©2004
144 pages
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Author Info
Dr. Ian I. Mitroff is currently the Harold Quinton Distinguished Professor of Business Policy at the Marshall School of Business, University of Southern California. He is also the Director of the USC Center for Strategic Public Relations and a Professor of Journalism in the Annenberg School of Communications at USC. Dr. Mitroff founded Comprehensive Crisis Management, Inc., which has consulted some of the nation’s leading companies on a broad array of crises. He has also published over three hundred articles and more than twenty-three books.  

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