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Hallmark Features
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The text can be easily accompanied by the instructor's favorite cases. For a suggested list of cases, see the Instructor's Manual.
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Based on the authors' highly acclaimed book titled The Quest for Global Dominance, which was hailed as "a blueprint for companies that wish to keep pace with the advance of globalization today..." (Business Monthly, September 2001).
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Gupta and Govindarajan are, individually and collectively, among the most highly respected academics and consultants on the subject of globalization. One of their early papers on this subject received the highly coveted Glueck Best Paper Award in Business Policy and Strategy from the Academy of Management.
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Presents lessons learned from their research studies of more than 100 global corporations and their experience guiding companies through the process of globalization.
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Provides broad coverage of issues related to creating and exploiting global presence.
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Each chapter focuses on a specific action-oriented issue.
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Case studies of real firms, such as Wal-Mart, Dell Computer, and Canon, provide insights into the challenges associated with globalization and illustrate the authors' findings.
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