Preface.

Acknowledgments.

PART I: THE ENTERTAINMENT AND EVENT PRODUCTION INDUSTRY.

Chapter 1. The Entertainment Economy: Big Business!

Chapter 2. Global Opportunities for Event Entertainment and Production.

Chapter 3. Becoming a Leader in the Event Entertainment and Production Fields.

Chapter 4. Opportunities for Future Growth and Development.

PART II: RESEARCHING, DESIGNING, PLANNING PRODUCTION, AND EVENT ENTERTAINMENT.

Chapter 5. How to Research the Needs and Resources for Your Event.

Chapter 6. Managing the Creative Process.

Chapter 7. Strategic Planning for Event Production and Entertainment.

Chapter 8. Financial Planning and Management: How to Measure the Return on Event Entertainment (ROEE).

PART III: COORDINATING EVENT ENTERTAINMENT AND PRODUCTION.

Chapter 9. Selecting and Contracting Event Production and Entertainment Vendors.

Chapter 10. Entertainment Management Companies, Agents, Managers, and Headline Entertainment.

Chapter 11. Monitoring Production and Entertainment to Ensure Continuous Quality.

Chapter 12. Reducing Risk: Assessment, Intervention, and Control.

Chapter 13. Music Licensing.

PART IV: BEST PRACTICES AND CREATIVE EVENT ENTERTAINMENT AND PRODUCTION STRATEGIES.

Chapter 14. Best Practices in Event Entertainment and Production.

Chapter 15. The Standard Aspects of Multimedia Production.

Chapter 16. The Future of Event Production and Entertainment.

Finale.

Appendix 1: Organizations and Associations.

Appendix 2: References.

Appendix 3: Internet Sites.

Appendix 4: Software.

Appendix 5: Sample Contracts.

Appendix 6: Performing Rights Organization's Licenses.

Appendix 7: Technical Production Documents.

Glossary.

Index.