PART I: THE ENTERTAINMENT & EVENT PRODUCTION INDUSTRY.

1. The Entertainment Economy: Big Business!
2. Global Opportunities for Event Entertainment and Production.
3. Becoming a Leader in the Event Entertainment and Production Fields.
4. Opportunities for Future Growth and Development.

PART II: RESEARCHING, DESIGNING, PLANNING PRODUCTION, AND EVENT ENTERTAINMENT.

5. How to Research the Needs and Resources for Your Event.
6. Managing the Creative Process.
7. Strategic Planning for Event Production and Entertainment.
8. Financial Planning and Management: How to Measure the Return on Event Entertainment.

PART III. COORDINATING EVENT ENTERTAINMENT AND PRODUCTION.

9. Selecting and Contracting Event Production and Entertainment Vendors.
10. Musicans, Entertainment Management Companies, Agents, Managers, and Headline Entertainment.
11. Monitoring Production and Entertainment to Ensure Continuous Quality.
12. Reducing Risk: Assessment, Intervention, and Control.
13. Music Licensing.

PART IV: BEST PRACTICES AND CREATIVE STRATEGIES IN EVENT ENTERTAINMENT AND PRODUCTION.

14. Best Practices in Event Entertainment and Production.
15. The Standard Aspects of Multimedia Production.
16. The Future of Event Production and Entertainment.