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Home > Hospitality and Culinary Arts > Culinary Arts > Beverage Management
Professional Beverage Management
Professional Beverage Management
Robert A. Lipinski
Kathleen A. Lipinski
ISBN: 978-0-471-28737-7
©1996
496 pages
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Description  |  Table of Contents
Description
This information-packed resource tells you how to improve profitability through marketing and merchandising.

This book includes:

  • Comprehensive listing of trade organizations, information bureaus, and agencies offering promotional information.
  • Appendix listing wineries that are producing secondary wine labels.
  • A new chapter on low and nonalcoholic beverages.
  • New statistics on microbreweries.
  • Vintage charts.
 

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