Looking for a textbook to help you motivate your students? Sullivan/Mizrahi?s Finite Mathematics: An Applied Approach, Ninth Edition continues its rich tradition of engaging students and demonstrating how mathematics applies to various fields of study. The text is packed with real data and real-life applications to business, economics, social and life sciences. The new Ninth Edition also features a new full color design and improved goal-oriented pedagogy to further help student understanding.