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Operations Management for MBAs, 3rd Edition
Jack R. Meredith,
Wake Forest Univ.
Scott M. Shafer,
Wake Forest Univ.
ISBN: 978-0-471-35142-9
©2007
460 pages
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Description
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Revised to reflect the growing importance of soft and hard technologies, as well as the rise of service organizations and the global economy, the Third Edition of Meredith and Shafer’s Operations Management for MBAs focuses on what BAs need to know about operations in their careers. This includes:
• Six sigma improvement projects
• Project management
• Enterprise resource planning
• Lean management
• Outsourcing and offshoring
• Supply chain management
• Process design and planning
Emphasizing the strategic role of these operations topics, the authors keep the needs of marketing, finance and other majors in mind, and show how a basic understanding of operations is important to all career paths.
The text’s streamlined coverage of key concepts makes it the perfect complement to cases and readings on OM. The Instructor’s Manual includes suggestions for readings, cases, videos, and other course supplements. You can also use Wiley’s Business Extra Select program (www.wiley.com/college/bxs) to create a custom CoursePack of additional real-world content.
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