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The Complete Guide to Nonprofit Management, 2nd Edition
Smith, Bucklin & Associates, Inc.
Edited by Robert H. Wilbur
ISBN: 978-0-471-38062-7
©2000
400 pages
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Detailed Contents
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BUILDING THE FOUNDATION.
Establishing the Organization's Direction.
Working Together: Maximizing Board and Staff Effectiveness.
Creating a Marketing Orientation in the Nonprofit Organization.
PURSUING THE MISSION.
Sustainable Growth: Developing Profitable Activities for the Professional and Trade Association.
Raising Money to Serve Your Cause.
Providing Needed Educational Programs.
Making Your Meetings Work--For You and Your Members.
Using Public Relations Tools to Reach a Broader Audience.
Getting Political Support for Your Cause.
Looking Beyond National Borders.
MANAGING THE ORGANIZATION.
The New Information Technology: Powerful Tools for Nonprofit Management, Marketing, and Communications.
Financial Management.
Your People and Their Environment.
Knowing Important Legal Requirements.
Selecting and Using Consultants.
Index.
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