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Internet Marketing , 3rd Edition
Charles F. Hofacker,
Florida State Univ.
ISBN: 978-0-471-39051-0
©2001
176 pages
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New to This Edition
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- Online Activities. Each chapter in this text has an Online Activities section tied to research activities using the Interactive Journal. By using the Interactive Journal to complete the exercises, students can gain a better understanding of the chapter topics while becoming familiar with the features and strengths of the Interactive Journal.
- Students receive access to the Wall Street Journal Interactive Edition throughout the duration of their course with their purchase of Internet Marketing.
- Professors receive access to the Wall Street Journal Interactive Edition with their adoption of Introducing Management.
- Students and professors receive a 10-week subscription to The Wall Street Journal.
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