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Internet Marketing , 3rd Edition
Charles F. Hofacker,
Florida State Univ.
ISBN: 978-0-471-39051-0
©2001
176 pages
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Hallmark Features
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- Flexibility of Course Content. Instructors will vary in terms of how much Internet coverage they will include in a course. This book is designed to let the instructor add as little or as much of the Internet component as he or she feels comfortable including. Wherever possible, the technical details of networked computing have been segregated to allow the instructor to omit them if desired.
- Order of concept presentation. This book is arranged into five sections. The first section provides an introduction to the Internet. Subsequent sections focus on communication, selling, content development and creation, and providing network functionality. The final section serves as a catch-all for several miscellaneous topics.
- Chapter Learning Objectives serve as study objectives and create a framework for the chapter summary.
- Chapter Summaries are closely tied to chapter content and learning objectives.
- The Web Companion is organized by chapter and features the following components:
- Access to The Wall Street Journal Interactive Edition
- Interactive Journal Research Activities
- Chapter Summaries
- Examples
- Hypertext Cases
- Homework Assignments
- Text material updates
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