Wiley Publishers Since 1807   Shopping Cart  Shopping Cart  My Account  Help  Contact Us  
Home Technology Solutions Who's My Rep About Wiley
 
Product Search
Home > Engineering and Computer Science > Computer Science > Internet Programming, Introductory
Internet Marketing , 3rd Edition
Internet Marketing , 3rd Edition
Charles F. Hofacker, Florida State Univ.
ISBN: 978-0-471-39051-0
©2001
176 pages
INSTRUCTORS
STUDENTS
TITLE INFORMATION
Description  |  Table of Contents  |  Detailed Contents  |  New to This Edition  |  Hallmark Features  |  Reviewer Comments
Table of Contents
Part I: Introduction to Marketing on the Internet
  1. Categories of Internet Marketing
  2. What Exactly Is the Internet?
  3. Web Browser Software
Part II: Communicating with Consumers Online
  1. Using the Internet to Communicate
  2. How to Create a Web Page
  3. Web Communications Strategy
  4. Human Information Processing of Web Sites
  5. What a Web Site Should Look Like
  6. Web Site Copy
  7. Advertising Banners
Part III: Computer-Mediated Selling
  1. Shopping on the Internet
  2. Business-to-Business Internet Marketing
  3. Online Selling Strategies
  4. The Mechanics of Electronic Commerce
Part IV: Providing Web Content
  1. The Content Site Visitor
  2. Strategies for Providing Content
  3. Legal and Ethical Issues
  4. Web Log Data
Part V: New Functions, New Businesses
  1. The Digital Future
Glossary
Index  

Printer-ready version of this page E-mail a friend about this product

Copyright © 2000-2008 by John Wiley & Sons, Inc. or related companies. All rights reserved. Please read our Privacy Policy