The world of digital design is rapidly expanding and changing. The design student is expected to be proficient in the tradi-tional design methods and is increasingly required to be proficient in new media design. At last—here is a book that links graphic design fundamentals to the technical and creative knowledge that graphic designers need to work in today's digital and electronic media.

Written by a designer for the designer, Digital Creativity explains computer technology in accessible terms as it covers key digital design topics such as typography, 2-D and 3-D animation, audio, and video.

This comprehensive guide presents an overview of the digital production pipeline, shares principles and techniques for digital illustration and imaging, and examines professional applications of computer design in both commercial art and fine art. It is an excellent resource for students who need the skills and information necessary to succeed in the highly competitive world of digital design.