Wiley Publishers Since 1807   Shopping Cart  Shopping Cart  My Account  Help  Contact Us  
Home Technology Solutions Who's My Rep About Wiley
 
Product Search
Home > Business > Information Systems & Technology > E-Commerce Concepts
E-Business Technologies: Supporting the Net-Enhanced Organization
E-Business Technologies: Supporting the Net-Enhanced Organization
Craig Van Slyke, Univ. of Central Florida
France Bélanger, Virginia Polytechnic Institute and State Univ.
ISBN: 978-0-471-39392-4
©2003
490 pages
INSTRUCTORS
STUDENTS
TITLE INFORMATION
Description  |  Author Info  |  Table of Contents  |  Detailed Contents  |  Hallmark Features  |  Supplements
Description

This text is appropriate for an undergraduate or graduate course-- for e-commerce majors or for MIS majors taking an e-commerce course that need a more technical approach than the general business student needs. The text is also well suited for non-IT majors who desire a solid grounding in the technical aspects of e-business. The focus is on emphasizing the technologies that enable e-business instead of the phenomenon of e-business, its marketing and strategy. The book consists of two main sections. The first section provides an overview of electronic business. This section gives the student sufficient grounding in e-business to understand the context in which the technologies discussed in the second section exist. The second section, the core section, gives a relatively detailed discussion of the technologies that enable e-business. Its coverage will provide students with the knowledge necessary to make sense of how their future careers will be shaped by e-business. It will also allow them to be active participants in the planning, analysis, development, and implementation of e-business environments as they enter the job market. In several chapters, hands-on activities help promote integration of material by the students.

 

Printer-ready version of this page E-mail a friend about this product