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Detailed Contents
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Part I: PERSPECTIVES.
Introduction.
Chapter 1. Technological Drivers of Change.
Chapter 2. Creating Value: Economics of Internet-Based Commerce.
Chapter 3. Capturing Value: Market Structure and Competition.
Chapter 4. Creating and Capturing Value in the Supply Chain.
Part II: CASES.
Overview of the Cases.
Section 1. Technology and Logistics.
ERP Overview.
SAP and the Online-Procurement Market.
Siebel Systems, Inc.
QRS Corporation.
AOL: The Emergence of an Internet Media Company.
Webvan: The New and Improved Milkman.
Section 2. Markets and Channels.
Online Auctions.
E-Markets 2000.
Pricing and Branding on the Internet.
GAP.com.
Nike--Channel Conflict.
Disintermediation in the U.S. Auto Industry.
Section 3. Strategy and Organization.
E-Commerce Building Blocks.
Karen Brown.
Broker.com.
BabyCenter.
HP E-Services.Solutions.
Cisco Systems: A Novel Approach to Structuring Entrepreneurial Ventures.
Tradeweave.
Section 4. Public Policy Issues.
DoubleClick and Internet Privacy.
eBay and Database Protection.
Internet Taxation.
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