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Table of Contents
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Part I. Perspectives
Chapter 1: Introduction
Chapter 2: Technological Drivers of Change
Chapter 3: Creating Value
Chapter 4: Capturing Value: Market Structure and Competition
Chapter 5: Creating and Capturing Value in the Supply Chain
Chapter 6: The Organization of Firms
Part II. Cases
Section 1. Technology and Logistics
Case 1: ERP Overview
Case 2: SAP and Online Procurement
Case 3: Siebel Systems, Inc.
Case 4: QRS Corporation
Case 5: AOL: The Emergence of an Internet Media Company
Case 6: Webvan.com
Section 2. Markets and Channels
Case 7: Online Auctions in 1999
Case 8: E-Markets 2000
Case 9: Pricing and Branding on the Internet
Case 10: GAP.com
Case 11: Nike: Channel Conflict
Case 12: Disintermediation in the U.S. Auto Industry
Section 3. Strategy and Organization
Case 13: E-Commerce Building Blocks
Case 14: Karen Brown
Case 15: Brokerage.com
Case 16: BabyCenter
Case 17: HP E-Services.Solutions
Case 18: Cisco Systems
Case 19: Tradeweave
Section 4. Public Policy Issues
Case 20: Double-Click and Internet Privacy
Case 21: Ebay and Database Protection
Case 22: Internet Taxation
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