"Robin Landa's Advertising by Design is the best who, when, why,

how-to book on creativity in advertising and design available

today to students of the media and popular culture. Her research

and gut understanding of the history of the Creative Revolution

and what it stood for is remarkable. Her passion for intelligent and

talented creativity in a day when misguided art directors and

designers attempt to hide "asking for the sale", makes this an important

analytical book that teaches cause and effect communication.

Please thank Robin for doing such a good job."

-George Lois