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Strategic Management: Creating Value in Turbulent Times
Strategic Management: Creating Value in Turbulent Times
Peter FitzRoy, Monash University, Australia
James Hulbert, Columbia University, USA
ISBN: 978-0-471-43420-7
©2005
432 pages
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Description
This groundbreaking MBA level text approaches strategic management from a managerial perspective, distinguishing between strategy (the common theme underlying a set of strategic decisions) and strategic management (the task of creating organizations that generate value in a turbulent world).  Recognizing the major challenges facing managers of global companies, the authors have written a truly international text, using a wealth of company examples from Europe, Asia, and North America.  

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