About the Editor.

Introduction.

SECTION 1. STRATEGIC ANALYSIS.

Starbucks Brews a New Strategy (George Anders).

Is This Company beyond Repair? (Keith H. Hammonds).

Crash Course (Chuck Salter).

How to Fly Right (Rachel Meltzer).

What Comes after What Comes Next (David Diamond).

SECTION 2. CLASSIC STRATEGY FORMULATION.

How Business Is a Lot Like Life (Alan M. Webber).

BMW Driven by Design (Bill Breen).

Gold Standard (Ron Lieber).

Nike’s Women’s Movement (Fara Warner).

There Is No Alternative To… (Ian Wylie).

Leaders for the Long Haul (Keith H. Hammonds).

Michael Porter’s Big Ideas (Keith H. Hammonds).

Progressive Makes Big Claims (Chuck Salter).

Recipe for Reinvention (Scott Kirsner).

Down-Home Food, Cutting-Edge Business (Jill Rosenfeld).

Levi’s Fashions a New Strategy (Fara Warner).

SECTION 3. STRATEGIC FORMULATION: PROCESS FOCUSED ON THE INDIVIDUAL.

The Perfect Vision of Dr. V (Harriet Rubin).

Passion Play (Anni Layne).

What’s Your Intuition? (Bill Breen).

Where There’s Smoke It Helps to Have a Smoke Jumper (Anna Muoio).

SECTION 4. STRATEGIC FORMULATION: CULTURE, POWER, AND LEARNING.

Building the New Economy (Eric Ransdell).

What Gets These Workers in Gear? (Amy Gage).

How EDS Got Its Groove Back (Bill Breen).

The Nike Story? Just Tell It! (Eric Ransdell).

P&G’s Not-So-Secret Agent (Ron Lieber).

NCR’s Speed Demons (Anna Muoio).

The Agenda—Fast Change (Chuck Salter).

High Stakes, Big Bets (Bill Breen).

Will Companies Ever Learn? (Alan M. Webber).

This Is a Marketing Revolution (Charles Fishman).

How to Make Your Company More Resilient (Anni Layne).

SECTION 5. STRATEGIC IMPLEMENTATION.

Getting It Done (Paul Roberts).

The Wisdom of Chairman Ko (Aex Markels).

L.L. Bean Delivers the Goods (Kate Kane).

The Strategy of the Fighter Pilot (Keith H. Hammonds).

How to SMASH Your Strategy (Charles Fishman).

Strategic Innovation: Hindustan Lever Ltd. (Rekha Balu).