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Description
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Now in its tenth edition, Tourism provides a comprehensive introduction to the world’s most rapidly growing industry. Previous editions of this classic text have launched the careers of tens of thousands of hospitality and tourism professionals worldwide. It looks at the travel and tourism industry from a global perspective, offering insights into the economic, political, and social forces that drive and shape tourism.
Written by two internationally respected experts, Tourism examines how different components of the industry work together to create a unified, successful travel experience. In six parts it covers: an overview of the industry; how tourism is organized; travel behavior; tourism supply, demand, policy, planning, and development; research and marketing; and future prospects.
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