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The Sports Event Management and Marketing Playbook
The Sports Event Management and Marketing Playbook
Frank Supovitz
Joe Goldblatt, Johnson and Wales Univ., Providence, Rhode Island
ISBN: 978-0-471-46007-7
©2005
496 pages
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Author Info
FRANK SUPOVITZ has produced more than 150 major live and televised sports and entertainment events in North America, Europe, and Japan. His credits include the NFL Super Bowl Halftime Spectacular, the Olympic Festival Opening Ceremonies, and the NHL All-Star Game. He is currently in his fourteenth season leading the National Hockey League’s events and entertainment department.  

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